Missing Children Society of Canada Missing Children Society of Canada

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November 10, 2014

Missing Children Society of Canada and Toronto Police Service Partner on ‘Milk Carton 2.0™’ Initiative

On November 10, 2014, the Toronto Police Service became the next law enforcement agency to collaborate with the Missing Children Society of Canada (MCSC) on a new and innovative Search Program, dubbed ‘Milk Carton 2.0™’. This game-changing and innovative technology creates a virtual search party that can instantly expand the reach of timely information about a missing child. “Every second counts when a child goes missing,” said Chief William Blair. “By embracing these new technological advances we are expanding our search capacity significantly.” MCSC’s…

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We are here to help families through the terrible ordeal of a missing child, but we can’t do it without you. Your support is essential, and every dollar counts. Read more

  • $10/month allows us to provide a 24-hour answering service
  • $25/month pays for our toll-free tip line, for anyone to call at any time
  • $50/month keeps our online case directory maintained and up-to-date
  • $75/month helps provide intranet access anywhere our investigators need to be
  • $100/month allows our team to register two new missing children cases

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